Attention everyone! Here is a new book for just about anyone in business! In fact, it makes the perfect gift if you just happen to be a friend, relative or loved one of someone in business.
Take the time and order a copy of The Age of Engage which is a new "must read" book by Denise Shiffman. It was exactly what I was looking for...i.e. a book that is dedicated to explaining the shift in marketing and providing great ways for companies to survive and thrive on the Internet and beyond.
The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture states that we need to throw out the 4 P's of traditional marketing. Okay. Done. Fine by me. And, we'll want to adopt the 6 V's in their place: Venture, Value, voice, Verification, Vicinity and Vehicle. You'll need to read the details on each section, but they're simply very inspirational for any business owner. The book clearly explains that in the age of engage, companies must be open, authentic, and interactive. It says that we should strive to have an engaging company that embraces outsider input and ideas, informs and entertains, and entices audiences to interact. Of course, the Live Web is critical, as well as blogs, videos, avatars, podcasts, wikis, and more. But it's much, much more than that!
In her book, Denise Shiffman presents a wide array of examples from "engaging" companies, and it's simply best to order her book right now...read it carefully, and then let's chat about it! If ever there was a book for a business reading group, this is the one. Enjoy and let me know what you think!
