Brickman Blog

Publicity for my Publicity Seminar

Marie Vasari, the outstanding Business Editor of our local daily newspaper, the Monterey County Herald, was kind enough to write a brief today for the seminar I'll be giving tomorrow. It would have been ironic if I received no publicity for a seminar on publicity and marketing. She had been out of town and I had to resend and remind her (because she receives hundreds of press releases a week!!!)...but she came through beautifully. I'm pasting in the brief and what I sent. Just know, obviously, not everything you write in a press release will be reprinted so be sure you have the 5 W's in the first paragraph!

A huge thanks to Theresa Ream of Ream Construction, Disaster Kleen-Up, Cypress Cabinets, Floor Store and Excel Carpet Care for hosting these seminars and inviting me to speak!

May 16, 2008 - Monterey County Herald Business Section

Publicity workshop slated for women's network

Wendy Brickman will lead "Optimize Your Business with Cost-Effective Strategies: An interactive Marketing and Publicity Workshop" from 9:30 to 11:30 a.m. Saturday for the Professional Women's Network of Monterey Peninsula.

Brickman will discuss the role of the Internet, advertising, public relations and community events. She holds a master's degree in marketing/management from Loyola Marymount University, has taught business classes at CSU-Monterey Bay and Golden Gate University and operates Brickman Marketing in Monterey.

The workshop will take place at Ream Construction, 567 Ortiz Ave. Cost is $10 for Professional Women's Network members and $15 to the public.

For reservations, call 899-3938 ext. 13, e-mail sarahs@redshift.com, or register online at www.pwnmonterey.org.

******************************************

What I sent out...

WENDY BRICKMAN, OWNER OF BRICKMAN MARKETING, TO GIVE A SEMINAR FOR THE PWN SATURDAY WORKSHOP SERIES:

"OPTIMIZE YOUR BUSINESS WITH COST-EFFECTIVE STRATEGIES: AN INTERACTIVE MARKETING & PUBLICITY WORKSHOP"

On Saturday, May 17, 2008, from 9:30 AM to 11:30 AM, Wendy Brickman, owner of Brickman Marketing, will give a workshop, "OPTIMIZE YOUR BUSINESS WITH COST-EFFECTIVE STRATEGIES: AN INTERACTIVE MARKETING & PUBLICITY WORKHOP." The workshop will be held at Ream Construction, 567 Ortiz Avenue, in Sand City. The cost is $10 for PWN members and $15 for non-members. Please RSVP to Sarah Schupbach at sarahs@redshift.com or call (831) 899-3938 ext. 13 or register online at www.pwnmonterey.org.

Attendees will learn practical strategies to promote their business with public relations (both locally and nationally), the Internet, community events, advertising, local collaborations, and more. The workshop will show participants how to immediately apply these tactics and to build actionable steps to better market their organization.

Wendy Brickman, President of Brickman Marketing, (www.brickmanmarketing.com) moved from Los Angeles to Monterey and established Brickman Marketing in October, 1990. Wendy has an extensive background in the areas of marketing, publicity, advertising and market research. She worked in the management training film area for over seven years, and held management positins in the home video industry for many years at Paramount Home Video, Media Home Entertainment and Pacific Arts Video. She also held marketing management positions for Salenger Films.

She holds an M.B.A. in Marketing/Management from Loyola Marymount University in Los Angeles, an M.A. in Broadcast Journalism from the University of Southern California, also in Los Angeles, and a B.A. in English from the University of California at Berkeley. She is a graduate of Leadership Monterey Peninsula and the Leadership Santa Cruz County. She is the is the winner of three Business Excellence Awards (2007, 2003, 1998) from the Monterey Peninsula Chamber of Commerce and a 1999 Small Business Advocate of the Year Award from the California Chamber of Commerce and a 1999 Robert C. Littlefield Award from the Monterey Peninsula Chamber of Commerce.

She has served on numerous Boards of Directors, including the Monterey Peninsula Chamber of Commerce, Development Executives Network, Professonal Women’s Network, Shelter Outreach Plus, Monterey History and Art Association, National Football Foundation, Monterey Celtic Arts Academy, and USC Alumni Association of the Monterey Peninsula. Wendy has taught Business Reading, Writing and Critical Thinking at California State University Monterey Bay and Business Communication at Golden Gate University. She has also made numerous presentations on marketing and public relations for a variety of non-profit organizations.

Wendy has worked with hundreds of organizations locally and nationally, large and small, from authors and video producers, to lawyers and doctors. Recent clients include Del Monte Shopping Center, Monterey Cowboy Poetry & Music Festival, Monterey Scottish Games & Celtic Festival, Monterey County Fair, Choice Home Health Care, and many others.

To register for the workshop, please contact Sarah Schupbach at sarahs@redshift.com or call (831) 899-3938 ext. 13 or register online at www.pwnmonterey.org.

Knockout Presentations!

As I plan exactly what I'm going to cover in my upcoming two hour (!) Marketing and Public Relations Presentation on Saturday morning for Professional Women's Network members and the public, I couldn't resist taking another look at the fabulous book, Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz by Diane DiResta.

Diane's book is well-organized and filled with excellent strategies for giving an effective presentation! It includes common mistakes, stage presence, stucture and orientation of your speech, and setting the stage for the presentation, among many other valuable pointers. It even discusses Q and A, Difficult People and "Deadly Disasters."

This is a book for everyone who gives presentations...or for anyone who is thinking they ought to give one (and yes, you should - it's an excellent marketing strategy to build awareness of you and your products!)

Be sure to check it out!

Follow up!

Did I ever mention how you should say what you'll do and do what you say? You need to be trustworthy and your clients will appreciate your products and services all that much more!

So, sometimes, we get a little busy and things fall through the cracks. For those little things you need reminding about...we've discussed David Allen and Getting Things Done. There's also a simple little program from the United Kingdom called Hassle Me!! Check it out www.hassleme.co.uk. Forget to drink water every day? Set it up in Hassle me! Forget to follow up with a specific client - never again! Just set up a reminder in Hassle me! This may be an answer for those of us whose to do lists go for miles and miles!

Photographer to the Stars!

I've followed the career of Annie Leibovitz for decades and am excited to go up to San Francisco soon to see her new exhibit at the San Francisco Legion of Honor Museum. For example...

L: Mikhail Baryshnikov and Rob Besserer, Cumberland Island, Georgia, 1990. R: Susan's Shell Collection, King Street Sunporch, New York, 1990. Photographs © Annie Leibovitz

Want to know more about someone who understands the value of the lense PLUS the importance of photographing celebrities for her own publicity (with all due respect ... but it works!) Here's a little background on Annie and the exhibit - and notice the sponsor!!!

A Photographer’s Life was organized by the Brooklyn Museum, New York, and is sponsored by American Express®.  San Francisco is the final U.S. venue before the exhibition tours overseas.

Over 200 photographs are included in the exhibition, among them are portraits of the pregnant Demi Moore, Nelson Mandela in Soweto, and George W. Bush in the White House; searing photojournalism from the siege of Sarajevo; and haunting landscapes from the American West and Jordan. Leibovitz’s personal material reflects her talents in a way that differs from her public work, as demonstrated in the candid images of her parents and siblings, her three daughters, and her close friends.
   
Leibovitz documents birth, death, family life, celebrations, and nature. Using keen observational skills to craft her work, she approaches a subject with a personal point of view.  All of the images in the exhibition are included in the accompanying book of the same title published by Random House.
   
One of the most celebrated photographers of our time, Leibovitz has made witty, powerful images documenting American popular culture since the early 1970s. She started taking pictures in the late 1960s when she was studying painting at the San Francisco Art Institute, and she had her first photographs published by Rolling Stone in 1970.  She became the magazine’s chief photographer in 1973.  Ten years later Leibovitz began working for Vanity Fair, and then Vogue, creating a legendary body of work.  In addition to her magazine work, Leibovitz has created influential advertising campaigns for American Express, the Gap, Givenchy, The Sopranos, and the Milk Board. A retrospective of her work from the years 1970 to 1990 was presented at the National Portrait Gallery in Washington, D.C., and at the International Center of Photography in New York.

And, it's full circle for me as I used to market Indiana Jones and the Temple of Doom and there's a new one and Annie Leibovitz took the photos for a story Vanity Fair! Check out the video on their website:

Annie Leibovitz’s photo shoots on the set of Indiana Jones and the Kingdom of the Crystal Skull, watch Harrison Ford, Cate Blanchett, Steven Spielberg, Karen Allen, and Shia LaBeouf as they prepare for Indy’s triumphant return this May.

   

Made of Honor!

A huge Celtic thanks to Suzi Finer of iamadiva.com fame! She was the first to tell me that Made of Honor with Patrick Dempsey and Michelle Monaghan, has some fabulous scenes in Scotland, including a handsome Scotsman, a beautiful Dunvegan castle, great kilts of all lengths, bagpipes, Highland dancers, caber tosses and much more. Gorgeous Scottish scenery, too. For all of those who read my blog for its Celtic news, this is my recommendation to you to check out this fun film!

Dancing with the Stars!

What can you learn from history? Everything! Whether it's marketing or any other topic! And, what can you learn from the history of dance...quite a bit! Dance reflects our culture! It's no wonder that Dancing with the Stars is such a smash hit! The love affair with dancing has been non-stop for at least 500 years if not more! There's even a PC and mobile game based on the show!

Meanwhile, the award-winning dance historian, Carol Teten, founder of Dancetime Publications, has produced 11 fabulous dance videos on DVD that bring to life the rich history of dance in the Western world. Here's what they say...

Intriguing to dance lovers, invaluable to dance historians –
Dancetime Publications is a leading source of information on the history of social dance and theatrical historical dance in Western civilization. Recommended by many prestigious publications, including The New York Times, Washington Post and Library Journal, these dance history videos – on DVD and VHS – bring you the elegant, romantic history of dance from the past 500 years.

Learn how to dance.
The comprehensive, step-by-step dance DVDs offer detailed dance instruction for styles that span five centuries of Western civilization’s history of dance:

• 20th century ballroom dance • 19th century vintage dance
• 17th and 18th century Baroque dance • 16th century Renaissance dance

From Baroque to ballroom, Renaissance to ragtime …
Dancetime Publications’ collections are produced with meticulous research and a passion for accurate execution in recreating the authentic dance steps, dance costumes and dance music of our cultural heritage.

Dancetime Publications’ videos trace the evolution of historical theatrical dance traditions, as well as the historical roots of social dance traditions that influence today’s dance styles – from couple dancing and line dancing to square dancing.

Stomp, shimmy and swing! View rare stock footage of American social dance in film.

My favorite Dancetime Publications DVD is America Dances! 1897-1948. Check it out to see rare historical clips of "dance in film" which have been lost to the public for years…until now! Highlights in the collection are: elegant performances from the silent film era by Irene and Vernon Castle (the role models for modern ballroom dance), Black Bottom clips demonstrating colloquial roots, newsreels showing Charleston contests, excruciating couple dancing in the interminable dance marathons, and a variety of the finest clips available for the show-stopping Lindy Hop, celebrated by the renowned Whitey’s Lindy Hoppers!

A nostalgic history lesson, America Dances! provides a fascinating record of some of the pivotal dance reflecting changing dance trends, expertise, and taste. A dance chronicle of our culture through the years, this retrospective spans the panorama from average Americans dancing in newsreels to top quality performers who have left a legacy of graceful dance moves across the ballroom floor. America Dances! offers the original movements and images of the people who actually created them. This is a collectible treasure,  an original resource for both aficionados and scholars, to be preserved for future generations and ideal for viewing again and again.

So, step back in time and check out Dancetime Publications!

Three Coins in a Fountain!

It's been about 4 years since I introduced one of my favorite locals, Lauren Cohen, Executive Director of the Monterey County Youth Program, to the wonderful people at Del Monte Shopping Center in Monterey. Since then, there's been a great marriage of community events enabling both to benefit and work closely together on great collaborations. Here's the newest one...I can't pass the fountain without tossing in some change and knowing I'm helping a great Museum become event more fabulous!

Do you remember the film, “Three Coins in a Fountain?” The community is invited to support the

Monterey

County

Youth

Museum

(MY Museum) by tossing in three or more of their coins into the recently restored Del Monte Shopping Center fountain. All money in the fountain will be continuously donated to the

Monterey

County

Youth

Museum

to help them complete their new museum in downtown

Monterey

.

    The

Monterey

County

Youth

Museum

(MY Museum) was founded in 1997 by the Junior League of the

Monterey

County

. Since then, MY Museum has evolved into a community-based nonprofit organization whose mission is "to provide an environment where curiosity and creativity flourish, while both children and adults learn together through experience." Operating on Historic Cannery Row for the past 11 years, MY Museum has welcomed over 200,000 local residents and tourists through its doors. The museum is thrilled to announce that its new 8500 square foot location will be open later this year allowing for three times as many exhibits and lots more fun.  The new facility is located at

425 Washington Street

.  For more information on how to get involved in the exciting fund raising efforts you can contact MY Museum's Executive Director, Lauren Cohen, at (831)649-6444.

.

    Del Monte Shopping Center has recently restored its beautiful fountain sculpture and added a new compass mosaic surrounding the fountain. The fountain was created by well-known Italian sculptor Roberto Varriale, and restored by local

Sand

City

sculptor, Debbie Elmer. The “family friendly” bronze sculpture, “Playful Locals,” features a fish, sea otter and sea lion playing together in the cascading water within the concrete fountain. All money that is thrown into the fountain will be donated to MY Museum (

Monterey

County

Youth

Museum

). Debbie Elmer is also producing original artwork for the logo on new signs that will be installed throughout the center.

           Del Monte Shopping Center, centrally located at the intersection of Highway 1 and

Munras Avenue

in

Monterey

, has consistently been voted “

Best

Shopping Center

” by the

Monterey

Peninsula

community for the past decade.  Del Monte Shopping Center features 85 unique shops, restaurants and eateries, and a luxury spa and fitness center, plus Macy’s, Whole Foods Market and Century Theatres. New to Del Monte Shopping Center are P.F. Chang’s China Bistro, Banana Republic, White House/Black Market, and Jamba Juice. In 2008,

Islands

, Lalla Grill, Pottery Barn and Williams-Sonoma will join the great range of offerings at Del Monte Shopping Center. The spacious, open-air shopping center offers comfortable seating, beautiful landscaping, and ample parking for its shoppers.

            For more information on store listings, movie times, weekend entertainment and special events, please call 1-888-I-SHOP-DM (888-474-6736) or visit www.DelMonteCenter.com.

Howard Hughes!

I've recently met Ron Laytner...here's a man who understands the importance of great photos in the media! Check out his amazing career!

AUTHOR AND PHOTOJOURNALIST:
RON LAYTNER

Ron Laytner is the author of: The True Story of Howard Hughes in Las Vegas

Ron Laytner shares his insights on the mysterious and fabled Howard Hughes based on his extensive interviews with Robert Mahue for the New York Times; Mahue was the ex-FBI agent and “go to” man for the CIA who built and ran Hughes’ Las Vegas Empire for 17 years. How did Hughes really disappear and where was he really in his later years?

Ron Laytner is able to discuss:

•    How he started writing his book The True Story of Howard Hughes in Las Vegas
•    The impact of Clifford Irving’s infamous Hoax
•    50 Years of photojournalism and the changes he’s seen in print media.
•    From Film to Digital and the loss of the single great images
•    The life of a syndicated freelance journalist
•    And the start of his autobiography on his wild adventures

About Author Ron Laytner

Ron Laytner may be the most widely syndicated photo journalist of modern times. He has covered many of the world’s major stories and fed magazines and newspapers around the world with stories that fascinate readers and editors alike.

Born in Canada, he started his career as a young freelance photographer for the Toronto Telegram newspaper, where he learned the business and would make it big. Soon he was pursuing stories for Life Magazine, Paris Match, The London Sunday Times and hundreds of other publications around the world. Recently the London Sunday Times Magazine included 'The Brownie' photograph Laytner took at the beginning of his career as one of The Greatest Photographs ever taken. That same photo was also featured in 'The Best of Life ' and in the 1964 World's Fair at the Eastman Kodak Pavilion.

With over fifty years of great photos behind him, Laytner is looking ahead and in addition to his book on Howard Hughes, written for the New York Times from his interviews with Robert Mahue, he is working on a book of his many adventures, and entering the art world by storm with some of his greatest works of photographic and historic importance.

To See Ron Laytner’s Work
Company Website: www.editinternational.com
Book Website: www.howardhughesbooks.com
Photography Website: www.ronlaytner.com

List of Editorial Work

U.S. Publications
The New York Times
The Chicago Tribune
The Seattle Times
Sacramento Bee
The Deseret News
Miami Herald
New York Post
Maxim US
The Sun Sentinel
Charlotte Observer
Reno Evening Gazette
Valley News
St. Paul Pioneer Press
Wisconsin Rapids Daily Tribune
Philadelphia Enquirer
Las Vegas Sun
Kansas City Star
San Diego Union-Tribune
New Haven Register
Wisconsin State Journal
Seattle Post-Intelligencer
Readers Digest
LIFE Magazine
Argosy Magazine
FHM US
Vogue
Penthouse
Weekly World News
The National Enquirer
Mira
Valley News
Oakland Tribune
Daily Herald
The Intelligencer
San Jose Mercury News
Coshocton Tribune
Cleveland Plain Dealer
San Francisco Chronicle
Lexington Herald-Leader
Press of Atlantic City
The Washington Times
Boston Globe

Canada Publications
The Toronto Sun
The Toronto Telegram
The Toronto Star
Halifax Chronicle
Winnipeg Free Pres
Lethbridge Herald
National Post
Chronicle Herald

European Publications

United Kingdom
The London Sunday Times
The Sun
News of the World
Maxim
Woman’s Own
Focus Magazine
The Irish Times
The Daily Record Scotland
The Daily Mail
The Irish Independent Sat Magazine
FHM UK
The Mail on Sunday
The Sunday Mail Scotland
Express Newspapers
Bizarre Magazine
The Star
Scotland on Sunday
The People

Sweden
Aftonbladet
Sunday Expressen

Finland
Seura Magazine
Morgan Bladet

Iceland
Mannliff
Sed Og Heyrt Magazine

France
Paris Match
Nouveau Detective
VSD Magazine
FHM France
Maxim France
Figaro Magazine
Choc Magazine

Denmark
Illustrated Science Denmark
Tidens Mand
Rapport Denmark
Politiken Sondag
BT Copenhagen
Norway
Mann Magazine
VG Newspaper
Vi Menn
Slitz Magazine
Dagbladet

Austria
Kronenzeitung
Poland
Chip Poland
CKM Poland

Ukraine
FHM Ukraine

Germany
Bauer Magazines
FHM Germany
Bild Am Sonntag
Die Welt
Stern Magazine
Bild Zeitung

Netherlands
Miljonair Magazine
Panorama
Aktueel Magazine
Kijk
FHM Netherlands

Spain
El Mundo
Interviu
Tiempo

Czech Republic
Nedelni Blesk
Maxim Czech Republic

Hungary
HVG Budapest

Romania
FHM Romania

Switzerland
Sunday Blick

Belgium
Menzo
P Magazine
Maxim Belgium
Humo
Portugal
Maxim Portugal
Expresso

Russia
FHM Russia
Maxim Russia

Italy
L’Espresso
Chi Magazine
Gente Magazine
Panorama
Maxim Italy

Greece
Ta Nea

International Publications

Far East
Friday Magazine Japan
East Week Magazine Hong Kong
South China Morning Post
FHM China
Taiwan News
FHM Taiwan
The Straits Times Singapore
The New Paper Singapore
FHM Singapore
FHM Kuala Lumpur Malaysia
FHM Philippines



Pacific
The Auckland Herald New Zealand
FHM Australia
Picture Magazine Australia
News Ltd Papers Australia

Caribbean
Jamaica Observer
Sunday Nation Barbados
Nassau Tribune Bahamas
Sunday Guardian Trinidad and Tobago

Pakistan
Karachi Dawn

Africa
Die Burger
FHM South Africa
Johannesburg Sunday Times
New Idea Magazine
Rapport Afrikaans

Brazil
Abril
Revista Historia

Argentina
La Nacion

International
International Herald Tribune

Agencies
Cover Spain
All Over Press Finland
News Ltd Group Australia
Radial Press Spain
RPL Russian Picture Library
BE&W Poland
Independent News Network SA UK IR NZ
Format Austria
Uno Associates Japan
Tank Japan
Auspac media Australia
Bulls Press Germany

Other Works

Awards and Honors
The Canadian National Newspaper Award - 1958 Feature Photography/Photographie de reportage
London Sunday Times – World’s Greatest Photographs

Photo Books
The Best of Life, Life Looks Back, From See to Sea,
International Photography Year Book - 1969, 1970, 1971, 1972, and others

Exhibitions
1964 - World’s Fair at the Kodak Pavilion

Publishing
Former President of Freedom Press

Ask Now!!

Anyone who has ever heard one of my marketing presentations knows that I always say that the reference librarian is your best friend. I've just learned about AskNow that provides 24/7 online assistance to any research question. Fantastic!! Check out www.asknow.org. What a great resource for business owners and everyone else!

This is what you can expect while using AskNow: The librarian will communicate with you using Internet chat and may take you to various websites. An average session lasts 15-20 minutes. It may take several minutes for the librarian to search and send you an answer.  The librarian may ask you questions to get a better understanding of what you need and may offer to follow-up by e-mail if your question cannot be answered online. That will allow the librarian to refer to print and local resources, as well as subject specialists who may not be available during the live session. By entering an e-mail address at login you will receive a complete transcript of your session with the librarian, including all chat and links to web sites visited. This also helps the librarian send a follow-up message to you if more information is found after your session has ended. At the end of the session you will receive a list of live links that will allow you to go back and visit all of the pages you were shown. If you have provided an e-mail address, you will receive a full transcript by e-mail. Each page received can then be bookmarked or printed after the session. You may also choose to select the "anonymous" setting at the bottom of the login screen to have no identifying information about yourself submitted. If you do so, you will not automatically receive a transcript of the session by e-mail. If you check this box, you will be able to retrieve a transcript of your session with the librarian via a link, which will be sent to your browser at the end of the session. To get a copy of your online session, just click on the link. You will have the option of emailing the session or printing it. The link will remain active for 10 days.

What a great use for the Internet!!! Check it out!

Get on some lists!

How can you or your business get on someone's list? Sometimes, it just never hurts to ask. Here's my recent list I wrote up for someone who recently moved to the area...enjoy! There’s something odd about the formatting that alters the neat document I copied it from!

WENDY BRICKMAN’S LOCAL FAVORITES…

FAVORITE RESTAURANTS…

P.F. CHANG’S 

CHINA

BISTRO

TARPY’S ROADHOUSE

ESTEBAN AT CASA MUNRAS

RIO

GRILL

WILLY’S SMOKEHOUSE

PETRA

EM LE’S – FRENCH TOAST

CALIFORNIA

MARKETPLACE

DEETJEN’S – BIG SUR

STOKES ADOBE

MONTEREY

BAY BREWERY –

SALINAS

CAFÉ RUSTICA – CARMELVALLEY

BAJA CANTINA –

CARMEL

VALLEY

RED ROOM BAR –

SANTA CRUZ

BITTERSWEET BISTRO –

SANTA CRUZ

GAYLE’S BAKERY –

SANTA CRUZ

CHEZ PANISSE – BERKELEY

KING TSIN CHINESE RESTAURANT -

BERKELEY

NIEBAUM COPPOLA RESTAURANT – SAN FRANCISCO

LULU’S RESTAURANT –

SAN FRANCISCO

UPSTAIRS AT NIEMAN MARCUS – LUNCH –

SAN FRANCISCO

PUBS

JACK

LONDON

’S –

CARMEL

MUCKY DUCK PATIO

BRITANNIA ARMS – QUIZ NIGHT - THURSDSAY

PELICAN TAVERN – AMERICNA TIN CANNERY

THINGS TO DO

MARITIME AND

HISTORY

MUSEUM

ADOBE TOUR – XMAS

WALK OF HISTORY

MONTEREY

MOVIE TOUR

MONTEREY

MUSEUM

OF ART –

LA MIRADA

NATIONAL STEINBECKCENTER

SALINAS

STILLWATER

COVE –

PEBBLE

BEACH

BAGPIPER AT 

ROY

’S – WEDNESDAY NIGHTS ESPECIALLY

DRIVING BY THE BEACH IN 

CARMEL

DRIVING BY THE BEACH IN PACIFIC GROVE

BIKE PATH

SUNSET

CENTER

– CONCERTS

GOLDEN STATE THEATRE – CONCERTS

IMAX – U2 3D

GARLAND

PARK–

CARMEL

VALLEY

POINT LOBOS

FARMER’S MARKET – TUESDAYS - ALVARDO

BIG SUR –

PHOENIX

STORE – RESTAURANT UPSTAIRS

BIG SUR –

OLD ROAD

OFF OF BIGSBYBRIDGE

– 4WHEEL DRIVE

BOARDWALK –

SANTA CRUZ

PACIFIC STREET–

SANTA CRUZ

MONTEREYPENINSULA

COLLEGE ART & ARCHITECTURE

TOURS– KENT SEAVEY AND RICK JANICK PROFESSORS

LOS GATOS – DOWNTOWN

MOUNTAIN WINERY CONCERTS

MONTALVO CONCERTS

SHORELINE CONCERTS

SAN FRANCISCO

– TO DO

UNION SQUARE

– SHOPPING

HIGHWAY 1 TO

SAN FRANCISCO

49 SCENIC DRIVE

IN

SAN FRANCISCO

COIT

TOWER

MARITIME MUSEUM

FERRY BUILDING SHOPPING

AT&T

BASEBALL

PARK

ROUTE 49 – GOLD RUSH COUNTRY

NAPA

– WINERIES

SONOMA

– JACK

LONDON

’S HOUSE